The operational failure is shipping July-manufactured, not-yet-placed stock with old artwork in August 2026 and calling it “sell-through”. Sell-through is only for units already placed.
EU allergen cutover: how to split inventory so 2026 and 2028 do not get mixed
Owner takeaway
Tag every EU pallet as placed-before or not-yet-placed.
After 31 July 2026, only the first group may keep old allergen lines.
Fragrance houses need a written breakdown, not a Slack screenshot.
GB is a separate artwork conversation.
Why this now
Six weeks is not enough if artwork is still with the printer.
Who is affected
EU 3PLs, RPs, and anyone who owns a fragrance SKU.
What to do
Monitor
3PL “available” vs “placed” status.
Prepare
New dielines + allergen tables for post-cut placements.
Act
Block outbound of unplaced old-artwork units after the cut date.
Analysis
Owner takeaway stays free. Choose a plan on the membership page to read the full decision memo comfortably — paid plans also include Workbench and Verify credits.
Sources & related
Linked news
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