BPOM Intensifies Digital Space Supervision, Circulation of Illegal Cosmetics Becomes Spotlight

BPOM Intensifies Digital Space Supervision, Circulation of Illegal Cosmetics Becomes Spotlight

Press Release No. HM.01.1.07.26.190, 13 July 2026

Jakarta – The rapid development of technology and information is still followed by findings of violations in the promotion and sale of products through digital platforms, social media, and marketplaces, including in the promotion and sale of cosmetics. These violations were revealed by the Head of BPOM, Taruna Ikrar, through a Press Conference on the Results of the Intensification of Cosmetics Supervision for the May 2026 Period held on Wednesday (13/7/2026).

Intensification of supervision was carried out by BPOM simultaneously throughout Indonesia, targeting production facilities, distribution, and circulation of cosmetics marketed through various digital platforms (online media). In his explanation, the Head of BPOM emphasized that optimizing supervision in online media is one of the important strategies in this intensification, considering that cosmetic sales through various e-commerce platforms continue to increase.

“The large market share of cosmetics in Indonesia has the potential to be irresponsibly exploited to circulate illegal cosmetics and/or those that do not meet the provisions,” said the Head of BPOM.

During the intensification period of cosmetic supervision in online media, BPOM supervised 9,617 links. Of this number, BPOM found 9,042 links (94.02%) that did not meet the provisions (TMK) with an estimated economic value reaching Rp260.7 billion. The dominant violations were cosmetics without distribution authorization/TIE (95.24%); cosmetics containing hazardous/prohibited ingredients, including skincare with blue labels not in accordance with provisions (4.66%); and cosmetics with claims and usage methods that do not conform to the definition of cosmetics (0.10%).

Based on the results of the intensification, the most frequently found illegal cosmetic brands in online media were SVMY, DNM, LAMEILA, BERRIJOY, and ZNXIMER. The list of cosmetic findings from online media intensification can be seen in Attachment 1.

The Head of BPOM emphasized that digital transformation should provide many opportunities for positive growth of the national cosmetic industry. However, it must not be used as a means of circulating products that do not meet the provisions.

“Business actors must ensure that every cosmetic produced, imported, and distributed has a distribution authorization and meets the requirements of safety, benefit, and quality. This applies equally to cosmetics circulated online,” added the Head of BPOM.

In addition to online supervision, BPOM also supervised 190 offline facilities. Of the total cosmetic facilities inspected, 128 (67.37%) were found not to meet the provisions. The number of product findings at these facilities reached 2,205 items (2,127,765 pieces) with an estimated economic value of around Rp35.8 billion. The dominant types of violations were cosmetics without TIE (86.83%), imported cosmetics without import notification (12.58%), cosmetics containing hazardous/prohibited ingredients (0.32%), and cosmetics whose use does not conform to the definition of cosmetics (0.27%). Of all product findings, findings of illegal cosmetics from imports exceeded 90%.

From the results of the intensification of offline facility supervision, the most frequently found illegal cosmetic brands were KIYOMI, SADOER, KEKEMOOD, CHARZIEG, and CWINTER. The list of cosmetic findings from offline facility intensification can be seen in Attachment 2.

The number and value of illegal cosmetic findings during the intensification period in 2026 were greater than those in 2024 and 2025. The increase in illegal cosmetic findings shows the increasing effectiveness of BPOM supervision, especially in identifying and uncovering various violation modes that continue to develop in the digital trading ecosystem.

BPOM found 3 regions with very high value of illegal TMK product circulation: Tangerang (Rp27.6 billion), Bogor (Rp4.6 billion), and Jakarta (Rp2.3 billion). The geographical proximity of these three regions to ports, supported by the availability of rental warehouse facilities at relatively more economical costs than other regions, were the main factors for actors choosing facilities in these areas.

For the violations found, BPOM followed up according to applicable provisions through administrative sanctions, in the form of orders to recall and destroy products, temporary suspension of activities, up to revocation of distribution authorization. BPOM also strengthened cross-sector synergy in recommending firm sanctions to violating business actors, including with the Directorate General of Customs and Excise for follow-up on closing import access to non-compliant importers, and with the Ministry of Communication and Digital Affairs and the Indonesian E-Commerce Association (IdEA) to increase supervision effectiveness and accelerate handling of violations found in the digital space.

BPOM again urges business actors to always comply with applicable laws and regulations. Business actor compliance is an important factor in realizing a healthy, competitive cosmetic trading ecosystem that provides optimal protection to the public.

“BPOM will not hesitate to act firmly in enforcing laws and regulations against rogue business actors who deliberately commit violations and crimes,” said the Head of BPOM.

Furthermore, the public is again reminded of the risks that may arise from using illegal cosmetics. Illegal cosmetics cannot be guaranteed for safety, benefit, and quality. The use of these products risks causing various side effects that could harm health and cause long-term health impacts. This risk increases if the product contains hazardous and/or prohibited ingredients, such as mercury, hydroquinone, retinoic acid, or steroids.

Therefore, the public is urged to always apply Cek KLIK (Check Packaging, Label, Distribution Authorization, and Expiration) before buying or using cosmetic products, especially those marketed through digital platforms. The public is also expected not to be easily tempted by excessive cosmetic claims or unreasonable prices. If suspected activities of production, storage, distribution, or circulation of illegal cosmetics and/or containing prohibited/hazardous ingredients are found, they can be immediately reported to BPOM.

Complaints can be submitted through the HALOBPOM Contact Center 1500533, the respective Balai Besar/Balai/Loka POM in their regions, or local law enforcement officials.

“With synergy between the government, business actors, and the public, it is hoped that the circulation of cosmetics that do not meet the provisions can be suppressed so that the public receives optimal protection,” concluded the Head of BPOM.

If the public needs further information or wishes to submit complaints about drugs and food, they can contact lapor.go.id, HALOBPOM Contact Center 1-500-533 (local pulse), SMS 0812-1-9999-533, WhatsApp 0811-9181-533, e-mail [email protected], Instagram @BPOM_RI, Facebook Page @bpom.official, Twitter @BPOM_RI, or the Consumer Complaint Service Unit (ULPK) of Balai Besar/Balai/Loka POM throughout Indonesia.