Claims hygiene for SME brands: when marketing language becomes a compliance risk
Owner brief
If your ads promise “medical-grade” results or “toxin-free” certainty, pause the campaign until RA reviews substantiation and jurisdiction rules.
Regulatory brief
Map claim types to substantiation files. Separate cosmetic vs drug-like framing for US; align with CPR/claims guidance for EU. Sample content only.
Full regulatory brief for members
Join to unlock RA-level detail, references, and archive access.
View membership