On April 26, Tmall announced the official launch of the “Tmall Shanghai Center”. Teams such as the Tmall Beauty Division, Sports Outdoor Division, and Consumer Strategy Center will be the first batch to settle in.
In addition to the Tmall Shanghai Center, this year, Alibaba will also set up localized operation teams in more than 20 cities to serve local businesses and provide free e-commerce training for businesses.
“The establishment of a center in Shanghai is our new beginning. Tmall customer services needs to visit more customers, and capable to deal with customer problems on-site.” said Chuixue, vice president of Alibaba Group and vice president of Tmall business group.
He also mentioned that Tmall will serve 1 billion consumers in the future, and it is estimated that 40 brands will have more than 10 million Tmall members. According to reports, last year, 920,000 merchants applied to settle on Tmall and open flag stores, among them, more than 20 brands have more than 10 million Tmall members. Taobao Tmall has brought trillion-level business growth to brands and merchants for many years. It is the most important position for business growth.
Tmall Shanghai Center will be put into use in May. Tmall’s opening of the Shanghai Center also means that Alibaba continues to increase its investment in Shanghai, which has further boosted the Shanghai May 5th Shopping Festival. It is reported that during the Shanghai Shopping Festival, the beauty division of Tmall Shanghai Center will focus on participating in the “Shanghai International Beauty Festival.”
Chuixue also said that in the future, Tmall will continue to explore and find new market opportunities and bring these new opportunities to brands and businesses. Tmall will work with brand merchants to continuously improve the consumer experience, explore and meet the new needs of consumers. Based on these new demands, Tmall will also continue to support diversified new supplies and continue to incubate new products, new brands and new categories.
Data shows that consumers’ demand for new product lines is quite strong. In the past year, the turnover of new products on Tmall has increased by more than 50%. At the same time, Tmall has become the world’s largest new brand incubation platform. “These new brands are not only New start-up brands also include many new brand merchants incubated under mature brand groups.
In addition, in 2021, Tmall will continue to streamline processes, optimize rules, and reduce operating costs.
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