Tmall issued the “Tmall Children’s Cosmetics Publishing Specification” on July 5 and it will take effect on July 12, 2022.
This specification applies to merchants who sell children’s cosmetics products on Tmall.
The term “children’s cosmetics” refers to cosmetics that are suitable for children under 12 years old (including 12 years old) and have the functions of cleaning, moisturizing, cooling, sun protection, etc.
Meanwhile, cosmetics that express or imply the product can be used by children in trademarks, Patterns, texts, homophonic, letters, pinyin, numbers, symbols, packaging forms, etc. are also regarded as children’s cosmetics.
For example: If sellers imply a beauty toy can be used for children’s make-up, it will be treated as children’s cosmetics. The products claims “applicable to all people”, “family use” etc. are regarded as Children’s cosmetics as well.
The specification highlights that the claims of children’s cosmetics should follow the below principles which accordance with the “Regulations on the Supervision and Administration of Children’s Cosmetics”.
1. If the product has no relevant testing certificate, it is not allowed to publish claims like “safe and non-toxic”, “environmentally friendly material”, “non-toxic”, “no skin damage”, “natural ingredients”, “natural ingredients”, “mild and non-irritant”, “Preservative Free”, “Antibiotic-Free”, “Hormonal Free”, “Fragrance-Free” and more.
2. Children’s cosmetics for infants and young children (0 to 3 years old, including 3 years old), the efficacy claims are limited to cleaning, moisturizing, hair care, sun protection, soothing, and Refreshing;
The user group from 3 to 12 years old, including 12-year-old, the efficacy claims are limited to cleaning, makeup removal, moisturizing, beauty decoration, aroma, hair care, sun protection, repair, soothing and refreshing.
3. It is forbidden to publish words such as “food grade” and “edible” or food-related patterns.
4. It is forbidden to publish medical terms, words expressing or implying medical effects, such as prescription, medicine, treatment, detoxification, anti-allergy, sterilization, no spot, scar removal, hair growth, fat dissolution, weight loss, and various name of skin diseases, etc.