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China NMPA Issues “Evaluation Standards for Cosmetics Efficacy Claims”

In order to implement the “Cosmetics Supervision and Administration Regulations (CSAR)”, The National Medical Products Administration (NMPA) issued The  “Cosmetics Efficacy Claim Evaluation Standards”  which will come into force on May 1, 2021. 

The implementation-related issues are hereby announced as follows:

1. Starting from January 1, 2022, cosmetics registrants and filling persons (Cosmetics Brands) who apply for special cosmetics registration or general cosmetics filing/notification shall evaluate the efficacy claims of cosmetics in accordance with the requirements of the standard, And upload a summary of the basis for product efficacy claims on a special website designated by the NMPA.

2. For cosmetics that have been registered or filed/notified before May 1, 2021, the cosmetics registrant and filing persons shall evaluate the efficacy claims of the cosmetics and upload a summary of product efficacy in accordance with the requirements of the Evaluation Standards for Cosmetics Efficacy Claim before May 1, 2023.

3. For cosmetics that have been registered or completed registration between May 1, 2021 and December 31, 2021, the cosmetics registrant and filing persons shall evaluate the efficacy claims of the cosmetics and upload a summary of the product efficacy claim evaluation report before May 1, 2022

Attachment (Chinese Version): Evaluation Standards for Cosmetic Efficacy Claims

China NMPA issued “Technical Guidelines for Cosmetic Safety Assessment(2021 Edition)”

In order to implement the “Cosmetics Supervision and Administration Regulations (CSAR)”, and to standardize and guide the safety assessment of cosmetics, The National Medical Products Administration (NMPA) issued The “Technical Guidelines for Cosmetic Safety Assessment (2021 Edition)” on April 09, 2021, which will come into force on May 1, 2021. The relevant implementation issues are hereby announced as follows:

1. Starting from January 1, 2022, cosmetic registrants and filing persons (Cosmetics Brands) must conduct cosmetic safety assessments in accordance with the requirements of the Technical Guidelines before applying for special cosmetics registration or general cosmetics notification. Submit product safety assessment materials.

2. In order to standardize and guide the safety assessment of cosmetics, the “Technical Guidelines” provides examples of the full version and simplified version of the cosmetic product safety assessment report. Before May 1, 2024, cosmetics registrants and filing person can submit a simplified version of the product safety assessment report in accordance with the relevant requirements of the Technical Guidelines.

Attachment (Chinese Version): Technical Guidelines for Cosmetic Safety Assessment (2021 edition)

The NMPA launches a survey on the status of the Person in charge of cosmetics quality and safety

As you may know, cosmetics Brands that are applying for cosmetics registration and notification in China should establish a proper quality and safety management system and provide a resume of the person in charge of cosmetics quality and safety. In order to get to clear of the status and also to understand does current industry has enough qualified personnel to in charge of the quality and safety of the cosmetic, National Medical and Products Administration (NMPA) just launched a survey as following shows:


Hello, everyone!

In order to implement the “Cosmetics Supervision and Administration Regulation”, and to understand the current status of the responsible person of cosmetics quality and safety in the industry, we have designed this questionnaire. We hope you can take your time to participate in this survey. For your valuable opinions, we will study them carefully to provide a reference for the next step of cosmetics supervision. The survey will be valid between April 7-20, 2021, looking forward to your participation!

Please scan the QR code below to fill in the questionnaire online

Only available in Chinese

China NMPA Official Q&A for New Cosmetics Registration and Notification Policy

China National Medical Products Administration (NMPA) has sorted out the questions raised by the cosmetics industry on the the “Cosmetics Supervision and Administration Regulations” (CSAR), the “Administrative Measures for Cosmetics Registration and Filing” and “Regulations on the Administration of Cosmetics Registration and Filing Documents”.

Question: Should I obtain an account through cosmetics registration and filing information service platform?

Exclusive: Implementation Timeline of the China New Cosmetics Registration Policy

On 1st April, the New Cosmetics registration and notification platform in China released the enterprise information management module for the account application. Cosmetics registrants, filing persons, responsible persons, and cosmetic manufacturers shall apply for the new account on the new platform. The platform will be gradually released modules, functions, and requirements according to the following timeline:

-April 1, 2021

The platform released the enterprise information management module for account application of cosmetics registration and notification.

6 Crucial Points You Must Know about Cosmetics Registration in China after May 1st.

In less than a month, your familiar cosmetics regulation in China could be turned over and refresh your perspective totally. It all starts with the new regulation “Management Standards for Cosmetics Registration and Filing Documents” which is about to be implemented on May 1st and brought numerous changes to your cosmetics business. You may read all over the internet to get solid information and prepare for the changes but still can not get it straight.  Now we refined the essentials from whole complex regulation articles into SIX key points for members.

1. Unified Dossiers

First of all, thanks to the new regulation unifies the data requirements for special cosmetics and general cosmetics, it lists the necessary dossiers as following: 

(1) “Application Form of Cosmetics Registration and Notification” and related materials;

(2) Product Name;

(3) Product Formula ;

(4) The implementation of product standards;

(5) Product label and package;

(6) Testing reports (exempted for general cosmetics);

(7) Product Safety Assessment Report

2. A New Responsible Person Account

According to the new cosmetics regulations, the responsible person shall apply a new account on the new cosmetics notification and registration system which will be online on May 1st as well. 

The application documents include “Application Form of Cosmetics Registration and Notification” and related materials;  

Instead of the application form, we should pay the most attention to the related materials which the requirements include the most important of the change. New Required materials that are emphasized as follows:

Eat the Hyaluronic Acid: New Food Beauty Market in China

In January, China officially approved that Hyaluronic Acid can be used in daily food, including dairy products, beverages, alcohol, chocolate, and candy. People believe that this could be a new emerging huge market for food and food supplement beauty products in China and are expected to become one of the fastest-growing food sectors.

The food beauty product market first emerged overseas. Close to China, In 1996, Japan officially listed hyaluronic acid as a food additive, and then a variety of related oral beauty products appeared, and they all came from POLA, FANCL, DHC, Shiseido, and other cosmetic manufacturers. After 2000, many other countries also allowed hyaluronic acid to be added to food or dietary supplements. The nutrient food field began to use hyaluronic acid on a large scale and soon surpassed the beauty field. Now, the United States, United Kingdom, Canada, Brazil, and other countries have a variety of hyaluronic acid-containing health foods on the market. Japan alone has more than 160 types of hyaluronic acid foods. In 2020, the Coca-Cola Company also launched a tea drink containing hyaluronic acid in Japan, with 120mg hyaluronic acid added to each bottle.

L’Oréal China: 27% Sales Growth, 60% from E-commerce, IT Cosmetics Will enter Chinese Market

On March 29, 2021, L’Oréal China held the 2020/2021 development strategy annual communication meeting in Shanghai “BEAUTY HUGEVOLUTION,”. L’Oréal China announced its results of 2020 and the decision to set Shanghai as the headquarters of L’Oréal’s North Asia.

2020 is the year of the outbreak of COVID 19, beauty company in worldwide may suffer the same consequences that losing sales or breakdown of business in a couple of months. However, L’Oréal China breaks the trends and drives the total sales up to 27% growth.

Fabrice Megarbane, the CEO of L’Oréal’s North Asia said in his speech, L’Oreal Group decided to establish an inclusive mainland China, China Taiwan, Hong Kong China, Korea, Japan’s new North Asia regional headquarters in Shanghai. He believes that North Asia will strengthen the leading power of the beauty golden triangle, which will enable L’Oréal to achieve greater success and victory in China and accelerate China’s becoming the world’s largest market.

China becomes the largest market of 7 leading brands


Fabrice said that China has become the largest market in the world for the seven brands: L’Oréal Paris and SkinCeuticals, Lancome, Helena, Kiehl’s, YSL, and KERASTASE.

From the perspective of the four major departments of L’Oréal China, the active health cosmetics department performed the best. SkinCeuticals has long occupied the No. 1 sale of high-end professional skincare brand on Tmall; Vichy, as a functional skincare brand, revitalizes the pharmacy channel, achieving 3.5 times growth in 2020, reaching the largest growth rate in the past ten years; CeraVe is also developing rapidly, achieving around three-times increase. In addition, the two new brands launched by the L’Oréal Group in the Chinese market has also achieved good results: Urban Decay has become the second-largest international high-end cosmetics brand on Tmall Global, and Maison Margiela perfume has become the first brand of Tmall perfume trend list.

E-commerce plays the Major Role of Growth

In 2020, L’Oréal China’s online sales accounted for 60% of the growth, and the sales increased by 56% compared to 2019. Specifically, these increases mainly come from three aspects: online services, live streaming channels, and social e-commerce.

In 2020, more than 6,000 online beauty consultants in L’Oréal China has reached Up to 20 million consumers by using group chats (WeChat), live streaming online services, and online makeup try services.

“Live streaming has become a new traffic creator,” Fabrice revealed that L’Oréal China has more than 100 full-time online hosts every day. During Double 11 in 2020, 17 brands were broadcasting live.

Meanwhile, Social e-commerce has also become a new platform. L’Oréal China’s social e-commerce turnover has doubled year-on-year in 2019. A total of 19 mini-program stores on WeChat have been launched. For example, WeChat sales have become the main source of Vichy’s performance.

The 28th Brands

This image has an empty alt attribute; its file name is It-cosmetics.jpg
IT COSMETICS is expected to be introduced to mainland China in April.

In order to meet the ever-changing and refined needs of consumers, L’Oréal China will officially introduce a new cosmetics and skincare brand: IT COSMETICS that has obtained clinical professional certification and is specially designed for problem skins into the Chinese market. This is the 28th brand that L’Oréal China has introduced to the Chinese mainland market.

Discussion on CBD Ban in China

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It’s more like a notification in advance than a public consulting draft for this CBD cosmetics ban in my opinion. You can tell from the beginning of the notice that the policy is according to the national drug control regulation.

You may be wondering why THC-free CBD also can’t be an exemption. Why is that?

China has the most strict drug control policy worldwide. Since it has experienced the flood of opium in history, drugs represent the painful memory of the nation. So drug prohibition is the consensus and bottom line of society in China. In the long-term anti-drug promotion, it is difficult for everyone to imagine that cannabis will be linked to “culture, beauty, & lifestyle.” and also some youngman may try to break the law because of curiosity about cannabis.

Furthermore, it is difficult to manage the source of the cannabis from the plant to the manufacturing process once it comes to the consumer goods level.

Therefore, we can see clearly that the policy is not made by technical or regulatory level but more to the Social influence and public concerns from China society as well as risks of drug control.

What do you think?

Comments below or at Linkedin.

CBD will be Banned in China

Notice on Revising Prohibited Ingredients of Cosmetics

On March 26, 2021, According to the national drug control policy requirements, China Institute for Food and Drug Control proposed to list raw materials such as CANNABIS SATIVA FRUIT, CANNABIS SATIVA LEAF EXTRACT, CANNABIS SATIVA SEED OIL and(CBD)cannabidiol as prohibited ingredients of cosmetics in China. 

Currently, it is open for public consulting.  You can provide comments, suggestions, and feedback to [email protected] before April 19, 2021.

China Institute of Food and Drug test
March 26, 2021


CosmeticsBridge Analysis:

It will affect both local market and Cross-border ecommerce like Tmall Global.

If you are familiar with the Inventory of Existing Cosmetic Ingredients in China (IECIC 2015), currently the following ingredients are listed as positive use for China cosmetics which are all just be mentioned in the above statement.