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Kwai opened up Beauty and Personal Care categories for Cross-border eCommerce

Roger Ying
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Kwai opened up Beauty and Personal Care categories for Cross-border eCommerce

On May 16th, Kwai, the second-largest short video platform in China(No.1 is Tiktok/Douyin), issued relevant rules for cross-border e-commerce. It clearly indicates that the following four categories “beauty/personal care cleaning”, “food”, “watches”, “luxury”, are now accepting cross-border e-commerce store applications.

Kwai import merchants cooperation conditions

Kwai import merchants must meet the following conditions before they can open stores in accordance with the procedures set by the Kwai import e-commerce platform system: 

(1) Pass real-name authentication and provide their true and valid information; 

(2) After investigation by the Kwai import e-commerce platform, it is determined that the actual controller of the account has not been punished by Kwai for specific serious violations or a situation that seriously endangers the security of the transaction has occurred;

(3) The merchant has effectively signed the Kwai Import E-commerce User Agreement and the Kwai Import E-commerce Platform Shop Service Agreement” and promised to abide by all rules and requirements of the Kwai Import E-commerce Platform. 

Merchants should meet the requirements of the “Kaishou Import E-commerce Investment Management Rules”. 

Merchants need to pay various fees in accordance with the tariff standards for the opening categories. For specific standards, please refer to the “Kwai Import E-commerce Margin Rules”. 

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New Standards for Advertising Cosmetics in China

Roger Ying
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New Standards for Advertising Cosmetics in China

Following is the new publish from Shanghai Advertising Supervision and Administration.

Due to the revision of the “Regulations on Cosmetics Hygiene Supervision”, the original cosmetics advertising publication standards are adjusted according to the Cosmetics Supervision and Administration Regulations.

1. The content of cosmetics advertisements must be true, healthy, scientific, and accurate, and must not deceive or mislead consumers in any form.

2. According to the “Cosmetics Supervision and Administration Regulations (CSAR)”: cosmetics are divided into special cosmetics and general cosmetics. The state implements registration management for special cosmetics and filing (Notification) management for general cosmetics. Cosmetics used for hair coloring, perming, freckle whitening, sun protection, anti-hair loss, and cosmetics that claim new effects are special cosmetics. Cosmetics other than special cosmetics are general cosmetics. Special cosmetics can only be produced and imported after they have been registered by the National Medical Products Administration (NMPA). 

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BREAKING: NMPA Published Inventory of Existing Cosmetics Ingredients in China (IECIC 2021)

Roger Ying
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BREAKING: NMPA Published Inventory of Existing Cosmetics Ingredients in China (IECIC 2021)

The Announcement of NMPA “Inventory of Existing Cosmetics Ingredients in China (IECIC 2021)” 

Special announcement:

To further standardize the management of cosmetic raw materials. According to the relevant provisions of the  Cosmetics Supervision and Administration Regulations (CSAR), the National Medical Products Administration (NMPA) organizes The revision of the Inventory of Existing Cosmetics Ingredients in China 2015 and to form the IECIC 2021 version which is hereby announced and will come into force on May 1, 2021.

CosmeticsBridge Note:

It is first the time that NMPA listed the highest historical usage of rinse-off products (%) and The highest historical usage of leave-on products (%), which means you should formulate your products according to the usage and it also provides a standard for safety assessment of the cosmetics products in China.

Download (EN/CN) or Online Access:

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Tmall established the Shanghai Center, the first batch of Tmall’s Beauty Division settled in

CN.News
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Tmall established the Shanghai Center, the first batch of Tmall’s Beauty Division settled in

On April 26, Tmall announced the official launch of the “Tmall Shanghai Center”. Teams such as the Tmall Beauty Division, Sports Outdoor Division, and Consumer Strategy Center will be the first batch to settle in.

In addition to the Tmall Shanghai Center, this year, Alibaba will also set up localized operation teams in more than 20 cities to serve local businesses and provide free e-commerce training for businesses.

“The establishment of a center in Shanghai is our new beginning. Tmall customer services needs to visit more customers, and capable to deal with customer problems on-site.” said Chuixue, vice president of Alibaba Group and vice president of Tmall business group.

He also mentioned that Tmall will serve 1 billion consumers in the future, and it is estimated that 40 brands will have more than 10 million Tmall members. According to reports, last year, 920,000 merchants applied to settle on Tmall and open flag stores, among them, more than 20 brands have more than 10 million Tmall members. Taobao Tmall has brought trillion-level business growth to brands and merchants for many years. It is the most important position for business growth.

Tmall Shanghai Center will be put into use in May. Tmall’s opening of the Shanghai Center also means that Alibaba continues to increase its investment in Shanghai, which has further boosted the Shanghai May 5th Shopping Festival. It is reported that during the Shanghai Shopping Festival, the beauty division of Tmall Shanghai Center will focus on participating in the “Shanghai International Beauty Festival.”

Chuixue also said that in the future, Tmall will continue to explore and find new market opportunities and bring these new opportunities to brands and businesses. Tmall will work with brand merchants to continuously improve the consumer experience, explore and meet the new needs of consumers. Based on these new demands, Tmall will also continue to support diversified new supplies and continue to incubate new products, new brands and new categories.

Data shows that consumers’ demand for new product lines is quite strong. In the past year, the turnover of new products on Tmall has increased by more than 50%. At the same time, Tmall has become the world’s largest new brand incubation platform. “These new brands are not only New start-up brands also include many new brand merchants incubated under mature brand groups. 

In addition, in 2021, Tmall will continue to streamline processes, optimize rules, and reduce operating costs.

Related News：

Tmall lowered the threshold for opening a store, Beauty Store enter a “trial period”

NMPA release technical guidelines for the submission of cosmetics registration and filing materials (trial)

Roger Ying
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0
NMPA release technical guidelines for the submission of cosmetics registration and filing materials (trial)

To guide cosmetics and new raw material registrants and filing persons to carry out registration filing and submit registration filing materials in accordance with the “Cosmetics Supervision and Administration Regulations.”  The National Medical Device Administration has formulated the “Technical Guidelines for the Submission of Cosmetics Registration and Filing Information (Trial)”. 

  1. Scope of application
    This guide is applicable to registration and filing user account acquisition, user authorization opening, information filling and data submission related to cosmetics and new raw material registration and filing.

Attachment:

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Breaking: Radio Frequency Beauty Products will be regulated as Class II/III Medical Device

Roger Ying
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0
Breaking: Radio Frequency Beauty Products will be regulated as Class II/III Medical Device

On April 16, the China Institutes for Food and Drug Control issued “Principles for the Classification of Radio Frequency Beauty Products” (Draft for Public Consulting) (hereinafter referred to as the “The Principles”), which can be used to standardize the classification and definition of radio frequency beauty products in the field of medical devices, it also provides registration and approval technical guidance for industry and regulatory authorities.

According to the principle, it stipulates that not only the large-scale Radio Frequency （RF） beauty equipment used by beauty institutions but also household RF beauty instruments are very likely to be included in the scope of medical device supervision.

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Six major concerns of the New “Cosmetic Efficacy Claims Evaluation Standards” in China

Maggie Cheung
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Six major concerns of the New “Cosmetic Efficacy Claims Evaluation Standards” in China

On April 9, 2021, the National Medical Products Administration (NMPA) promulgated the “Cosmetic Efficacy Claims Evaluation Standards”, which will be implemented on May 1, 2021. Following hereby “The Standards”. This Standards serves as an important regulatory basis for the evaluation of cosmetic efficacy claims in China after the implementation of the “Cosmetics Supervision and Administration Regulations (CSAR).”

The CosmeticsBridge expert sorted out the six key points of the “Cosmetics Efficacy Claim Evaluation Specification” to help you quickly understand the new regulations.

1. Submit Basis Summary of Efficacy Claims

Except for the efficacy claims that only have physical effects, the Standards requires cosmetic registrants or filing persons to upload a basis summary of product efficacy claims on a special website designated by the NMPA. This provision applies to all cosmetics that are marketed in the Chinese market. Therefore, cosmetics that have been registered or filed/notified before May 1, 2021, need to supplement the basis summary before May 1, 2023.

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Tmall lowered the threshold for opening a store, Beauty Store enter a “trial period”

Roger Ying
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0

Tmall set “trial operation period” to simplify the review steps of opening a store. 

April 19, For the first time,  Tmall lowered the threshold for opening stores and will pilot the Trial operation period. In the future, for merchants who apply to open a store on Tmall, the qualification review will be simplified. After passing the 7-month trial operation capability assessment, the trial store will be upgraded to an official Tmall store automatically. This is a major change in the rules for merchants to open stores since Tmall was founded in 2009.

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Media Exposed: The majority of Children’s Cosmetics in China is Unqualified.

Roger Ying
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Media Exposed: The majority of Children’s Cosmetics in China is Unqualified.

Nowadays, in China, Children have their own beauty makeup box, lipstick, eye shadow, blush, nail polish, and so on just like the western kids. According to data released by Koala International in July 2020, the sale volume of children’s cosmetics increased by 300% year-on-year; in May 2020, the overall sales of children’s cosmetics increased by more than 1,200%. However, at present, there are various safety problems of children’s cosmetics on the market.

Market Chaos

CCTV recently exposed that claims and advertisments of children’s cosmetics in the markets such as “healthy”, “non-toxic”, “water-soluble formula”, “natural ingredients”, “mild and non-irritating” and “preservative-free” do not actually comply with relevant cosmetics regulations. Some of the best-selling children’s cosmetics on the market are problem products and fake cosmetics. 

According to“Guidelines for the Application and Evaluation of Children’s Cosmetics”, all cosmetics that are claimed applicable to children should be declared as children’s cosmetics in accordance with the requirements. For cosmetics that are not applied for children, the product packaging shall not be displayed or implied in any patterns or other forms as children’s cosmetics. 

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China NMPA issued the “Cosmetics Classification Rules and Category”

Roger Ying
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0
China NMPA issued the “Cosmetics Classification Rules and Category”

To implement the “Cosmetic supervision and administration regulations (CSR)” to regulate and guide the classification of cosmetics, The National Medical Products Administration (NMPA) developed and issued a “cosmetic classification rules and category” and will come into force on May 1, 2021. 

The relevant implementation issues are hereby announced as follows:

1. Starting from May 1, 2021, when cosmetics registrants and filing persons (Cosmetics Brands) apply for special cosmetics registration or general cosmetics notification, they shall fill in product classification codes in accordance with the Classification Rules.

2. For cosmetics that have been registered or completed the filing before May 1, 2021, the cosmetics registrant and filing person shall provide supplementary product classification codes through the cosmetics registration filing information service platform before May 1, 2022.

Attachment (Chinese Version): Cosmetics Classification rules and Category

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