On May 16th, Kwai, the second-largest short video platform in China(No.1 is Tiktok/Douyin), issued relevant rules for cross-border e-commerce. It clearly indicates that the following four categories “beauty/personal care cleaning”, “food”, “watches”, “luxury”, are now accepting cross-border e-commerce store applications.
Kwai import merchants cooperation conditions
Kwai import merchants must meet the following conditions before they can open stores in accordance with the procedures set by the Kwai import e-commerce platform system:
(1) Pass real-name authentication and provide their true and valid information;
(2) After investigation by the Kwai import e-commerce platform, it is determined that the actual controller of the account has not been punished by Kwai for specific serious violations or a situation that seriously endangers the security of the transaction has occurred;
(3) The merchant has effectively signed the Kwai Import E-commerce User Agreement and the Kwai Import E-commerce Platform Shop Service Agreement” and promised to abide by all rules and requirements of the Kwai Import E-commerce Platform.
Merchants should meet the requirements of the “Kaishou Import E-commerce Investment Management Rules”.
Merchants need to pay various fees in accordance with the tariff standards for the opening categories. For specific standards, please refer to the “Kwai Import E-commerce Margin Rules”.
The basic requirements for the Store establishing:
(1) The business entity that settles in must have an overseas or registered company entity in Hong Kong, China, Macau, and Taiwan, and have overseas retail or trade qualifications;
(2) The settled business must have a joint and several in mainland China The subject of responsibility is the domestic agent;
(3) The business entity that settles in must have an overseas bank account with a corporate bank in Hong Kong, Macao, and Taiwan.
Priority recruitment to:
(1) Priority recruitment of overseas and China Hong Kong, Macao and Taiwan brands, brand agents, and well-known brands that have not entered the Chinese market;
(2) Priority recruitment of e-commerce teams with cross-border e-commerce operations experience.
The platform currently only opens “beauty/personal care cleaning”, “food”, “watches”, “luxury” categories.
Platform recruitment methods include: Kwai invitation, and merchants self-application.
At this stage, only the Kwai invitation system is supported online, If you want to settle in, merchants can send an email to [email protected].
The platform will access the actual situation of the merchant, including but not limited to: brand influence, the company operating status, service level, and other factors after comprehensive evaluation Decide whether or not to approve the store opening.
The merchant should pay the store deposit, the standard is 100,000 RMB, and there is no maximum limit on the deposit payment amount.
