China NMPA Consumers Warning of Golden Cosmetics

After the State Administration of Market Regulation, the Health Commission, and the General Administration of Customs jointly issued a document calling for the suspension of gold foil food, lately, Guangdong National Medical Devices Administration (Guangdong NMPA) issued a consumer warning article regards to the Gold Cosmetics. Please see the following translation and CosmeticsBridge suggestions.


Although the heavy metals “gold” and “platinum powder” have not been included in the list of prohibited raw materials for cosmetics, it does not mean that the relevant raw materials can be used in cosmetics at will.

If “gold” and “platinum powder” are added to cosmetics, the safety risk assessment of the relevant raw materials is required, and the toxic and harmful heavy metals such as lead, arsenic, mercury, and cadmium are tested. Furthermore, some products even require toxicological tests and human safety trials.
After testing and confirming the safety of the product, it can only go on the market after obtaining the registration certificate or completing the notification.

As for whether gold and platinum have skin care-related effects in cosmetics, there are no relevant authoritative test data or literature reports to confirm.


In fact, it is frequently found such cosmetics brands that add “gold” or “platinum powder” violate laws and regulations, and consumers should choose carefully.

Recently, few cosmetics brands with gold or platinum added as function ingredients have appeared on the market and become an important selling point of the product. They use the public’s curiosity to mislead consumers, and some cosmetic products whose names contain “gold” and “platinum” falsely exaggerate the efficacy of the products.

For example, the so-called “platinum can introduce reversible energy into the skin”, “play a semi-permanent antioxidant effect”, “fundamentally maintain the youthful state of the skin” and so on.

However, in cosmetics, the actual amount of “gold” or “platinum powder” raw materials added is extremely small, and the efficacy of the raw materials in the product is inconsistent with the product efficacy claims, violating the relevant provisions of the “Cosmetics Labeling Management Measures”.


CosmeticsBridge Warning: Gloden Cosmetics is still able to sell in China market, however, Please be aware of the claim and do not overclaim the efficacy of the gold ingredients in the cosmetics. Otherwise, highly chance the notification or post-market inspection will say no to the products.

However, if you want to claim the ingredients with actual functions, it is highly suggested to obtain sufficient approval first, such as international literature reports or testing reports to convince the claim is solid.

Contact us for solutions if you have similar claims and want to register products in China.





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